COMMUNITY PARTNERS
When you’re showing in a new city, comfort comes from knowing where to go—where to eat, where to recharge, and where to find a familiar welcome. That’s where our Community Partners come in.
Hand-picked from across Northern Michigan, these local businesses help make your season smoother, easier, and more enjoyable—from dinner reservations and quick errands to wine tastings, wellness, and unique experiences.
Click below or visit our on-site concierge booth for more details.
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Perched atop Grand Traverse Resort, Aerie pairs panoramic views with artfully crafted cuisine and cocktails—an elevated experience just minutes from the showgrounds.
Known for lush, expressive floral design, Amy Kate Designs transforms weddings and events into stunning, unforgettable experiences—rooted in creativity, detail, and over 30 years of expertise.
Located in Traverse City, Aevitas Medical offers tailored solutions in hormone therapy, aesthetic medicine, and health optimization. Their expert team focuses on helping clients feel and perform their best—through every stage of life.
Born in Northern Michigan, Birdy is a low-ABV wine spritzer made for long summer days. Easy to sip and endlessly refreshing, it’s a drink—and a lifestyle. Sip back, relax, and see where Birdy takes you.
Perched above Grand Traverse East Bay, Blush delivers vibrant flavors, glowing cocktails, and golden hour moments all season long.
Rooted in local tradition, Bonobo Winery offers world-class wines, sweeping views, and a sensory experience that captures the spirit and beauty of Northern Michigan.
Located inside Turtle Creek Casino, Bourbons 72 serves hand-cut steaks, chops, and premium seafood in a refined, welcoming setting—Northern Michigan’s premier steakhouse experience.
Located at the Elk Rapids Marina, The Dam Shop offers coffee, cocktails, gear, and good vibes—your one-stop shop for drinks, shopping, and waterfront essentials in Northern Michigan.
Just two miles from the showgrounds, The Den is your go-to for off-the-clock fun—featuring axe throwing, arcade games, and VIP Happy Hours in the heart of Grand Traverse Resort and Spa.
A full-service dealership and year-round marina, Elk Rapids Marina offers new and used boats, rentals, and Mercury-certified service—plus electric innovations with X Shore on the inland waterways.
Elk Rapids Area Chamber of Commerce
A member organization dedicated to promoting and developing a thriving business environment while serving the area as a focal point for information, events, and economic development.
A family-owned gourmet market in Traverse City, Michigan, offering award-winning sandwiches, over 100 cheeses, international foods, fine wines, craft beers, and specialty grocery items in a charming old-world setting.
Rooted in tradition and driven by passion, this farm is a labor of love that blooms with the seasons, offering locally grown flowers for market bouquets, weddings, special events, farmers markets, grab-and-go arrangements, and more.
A luxurious northern Michigan retreat offering curated vacation experiences with spa treatments, championship golf, fine dining, and scenic surroundings tailored for relaxation and adventure.
Located inside Grand Traverse Resort and Spa just minutes from Traverse City, this peaceful spa offers massages, facials, and other relaxing treatments to help you feel calm and refreshed.
The Grille Restaurant, located inside the Resort’s golf Clubhouse, provides delicious lunch and dinner options overlooking hole #18 on the scenic Bear golf course.
Located just south of Suttons Bay, French Road Cellars crafts distinctive, small-lot wines that reflect the character of Northern Michigan. Visit their tasting room to explore crisp whites, expressive reds, and a welcoming atmosphere rooted in local terroir.
A mission-driven coffee roaster based in Traverse City, offering organic, fair trade coffee sourced directly from small-scale farmer cooperatives, with a focus on sustainability, community impact, and ethical trade practices
A streamlined platform designed to help barns and trainers easily manage scheduling, billing, and client communication.
A mission-driven coffee roaster based in Traverse City, offering organic, fair trade coffee sourced directly from small-scale farmer cooperatives, with a focus on sustainability, community impact, and ethical trade practices
A fast-casual sandwich shop known for fresh ingredients, hand-sliced meats and veggies, and “Freaky Fast” delivery, offering a variety of made-to-order subs on fresh-baked bread since 1983.
Kristie Scholten is a professional photographer based in Texas, specializing in equine art portraits, horse and rider photo sessions, and equestrian events.
Lakemore offers two distinct properties—Retreat and Resort—designed to deliver timeless waterfront vacations with all the comforts of modern living. With beautifully designed homes, sunset views, and on-site boat rentals, Lakemore creates the perfect Northern Michigan escape for families and groups.
L.A. Cool offers a curated selection of elevated wardrobe essentials and statement pieces that inspire the modern woman in everyday life, on vacation, and during special moments.
Leelanau Sands Casino & Lounge
Located on Leelanau Peninsula—home to miles of Lake Michigan shoreline and award-winning wineries—Leelanau Sands Casino combines the thrill of gaming with the beauty of northern Michigan.
Munson Healthcare is northern Michigan’s largest and leading healthcare system. Based in Traverse City, Mich., their team of medical experts, eight award-winning community hospitals, and related organizations serve people in 29 counties in northern Michigan.
New Leaf Interiors specializes in residential interior design, kitchen + bath, and light commercial projects, including retail, small office, and multi-family housing.
Since 1856, Orvis has stood for a tradition of sporting excellence. Located in downtown Traverse City, Streamside Orvis offers fine outdoor apparel and gear from Orvis, Barbour, Patagonia, and more—plus expert local fly fishing guides and a summer fly fishing school.
Encourage people to spend more time outdoors with their battery-powered heated outdoor furniture, providing year-round comfort and changing how consumers interact with their outdoor spaces.
Ride Every Stride Inc. delivers premium equestrian gear and personalized service, offering top-quality apparel, home and stable accessories, and branded merchandise to bring your equestrian vision to life.
Riverside Title, LLC offers over 25 years of experience in title insurance and closing services. Our legacy of personal, professional service is offered through our Northwestern Michigan and Southwestern Florida offices.
A membership-based nonprofit connecting equestrians across the Sleeping Bear region through community, trails, events, and shared passion for the horse world.
Expressive Michigan wines and ciders, Soul Squeeze Cellars invites you to sip, relax, and enjoy the beauty of Leelanau.
A premier Northern Michigan destination offering a 56,000-square-foot Vegas-style casino, luxury accommodations, fine dining, and access to top-tier amenities just minutes from Traverse City.
The Village at Grand Traverse Commons
A vibrant community and historic redevelopment in Traverse City, Michigan, transforming the former Traverse City State Hospital into a hub of shops, restaurants, residences, and cultural events.
Wild Card Cycle Works is Traverse City’s happiest independent bike shop, with top-tier service and premium bikes. Carrying brands like BMC, Allied, Transition, Wild Card helps you find the high-performance mountain, gravel, road, or pedal-assist bike to match your style.
