Charity Ticket Program Charity Ticket Program - Support Local Non-Profits in Northern Michigan

Traverse City Horse Shows (TCHS) proudly dedicates 100% of its general admission ticket sales to local non-profits. This initiative supports community causes and fosters partnerships, introducing new audiences to elite equestrian sport and our events while spotlighting the organizations that serve Northern Michigan. Focused on youth, families, health, the environment, and community building, TCHS’s Charity Ticket Program creates a unique avenue for meaningful engagement and shared growth between the horse shows and the wider community.

This year, Traverse City Horse Shows is pleased to partner with a diverse group of local non-profits as part of our Charity Ticket Program. We are proud to support Northern Michigan Mountain Bike Association, Paddle Antrim, Child and Family Services of Northwestern Michigan, A Kid Again, Books from Birth and Dolly Parton’s Imagination Library—GTR, Peace Ranch, Food Rescue Northwest Michigan, Traverse Bay Pony Club, Generations Ahead, Botanic Garden at the Historic Barns, Crooked Tree Art Center, and Accelerate the Care. These partnerships amplify our commitment to youth, families, health, the environment, and community building, enhancing both our events and the broader community.

Want to participate in a future Charity Ticket initiative? Sign up below and we’ll inform you when applications open in January. Applications for the 2024 season are closed, but we will reach out when the next season process begins in 2025.

Traverse City Horse Shows (TCHS) is committed to giving back. We achieve this through our Charity Ticket Program. Through the initiative, we donate 100% of general admission ticket revenue from our weekly Grand Prix to charitable organizations. In the 2023 season, thanks to your support, we proudly donated $37,739 to 16 organizations.

We aim to promote equestrian sport, unite diverse audiences, and support important community causes impacting youth, families, health, the environment, animals, and the community. We invite you to share the application below with your favorite nonprofit organization and encourage them to apply. The application period for the 2024 season will run from January 8 to February 12.

Charity Ticket Program Application for the 2024 Season

We value your time and ours. Your brief, informative responses are appreciated and sufficient for a thorough review of the opportunity. Concise, thoughtful replies will ensure your application is fully considered. Rest assured, we will reach out if we have further questions.

1. What is your organization's primary operating location? How does your work impact Northern Michigan and beyond?

2. What is your organization's core mission, and how do you impact service areas such as children, families, health, the environment, or community building?

3. Please describe your organization's promotional capabilities, including social media, email lists, and other marketing channels. How do you plan to use these tools to promote ticket sales for the event at Flintfields Horse Park?

4. Describe your organization's experience with fundraising and strategies for engaging during events. How would you leverage these capabilities if chosen as our Charity Ticket Program partner?

5. Please describe any unique activities, volunteer contributions, or special engagements your organization could provide at the event, beyond mere attendance. This could include hosting an activity or creating a unique experience.

6. How would a partnership with Traverse City Horse Shows further your mission and align with your values?

7. Has your organization participated in the TCHS Charity Ticket Program before? If yes, please list the years and briefly describe your past involvement. If no, has anyone on your team attended the TCHS events in the last four years?

8. Please indicate your top three preferred event dates for involvement in the Charity Ticket Program. Our ticketed events are on weekends from June 5 to August 11 and from September 4 to September 22.

9. Anything else you'd like to add?

10. What is the official name of your organization?

11. Please provide the mailing address for your organization.

12. What is the URL of your organization's official website?

13. Please list your organization's social media handles.

14. Who is your organization's primary point of contact?

Please enter the email address for the primary contact

15. Who is the secondary point of contact for your organization? (Optional)

Quick Guide for NonProfit Partners to the TCHS Charity Ticket Program

Together, we can create a memorable experience for your organization and our audience. Our collaboration starts with TCHS staff creating and sharing compelling promotional materials for you to share. It continues through a partnership with our team to promote the event. We’ll provide a dedicated Eventbrite link and invite co-hosting of a Facebook event page as part of these efforts. We encourage you to rally your community for greater impact and visibility.

Please note that applying does not guarantee selection. We receive a high volume of applications and have limited spots available for ticketed events. We will notify selected organizations by the end of February, and notifications will continue into March if classes remain available.

A Day to Remember

We invite your team to immerse in the occasion on the event day. We invite you to set up a promotional table at the Cabana Coast Club—we have tables, chairs, and power. We also provide a VIP experience with a reserved table for six in our VIP Club. We’re also open to additional ideas your team may have to make the experience more impactful. If time permits, one of our representatives will introduce the day’s events to you and your guests before the class begins. At the end of the class, we invite you into the Grand Prix ring for the check presentation. This ceremony lasts around 10 minutes. And we will certainly share the photo with you!

Timing

Note that we will finalize dates and times as spots are assigned. Unfortunately, we cannot guarantee preferences, but we will try to accommodate your needs. Main events usually start at 2 pm on Sundays, and we ask that nonprofit partners arrive at least two hours before for set up. However, the schedule varies weekly, with some weeks having ticketed events on Friday or Saturday, and schedules are subject to change due to weather and other considerations.

For what to expect from a visit to the show, visit Your Visit to Flintfields Horse Park.

If you have any questions or concerns, please email Gary Howe at gary@traversecityhorseshows.com.

Charity Ticket Program Application for the 2024 Season

Form Heading

Lists*