Where World-Class Sport Supports Local Good
Explore how Traverse City Horse Shows supports the local community—through fundraising, events, and year-round connections.
At Traverse City Horse Shows, we believe equestrian sport should serve something bigger. That’s why 100% of general admission ticket sales go directly to local nonprofits through our Charity Ticket Program.
Each week of the season, we spotlight a different community organization—raising funds, awareness, and connection between the sport and the region that hosts it. From youth services to environmental stewardship, this program is a platform for causes that matter to Northern Michigan.
Thanks to thousands of spectators and dozens of partner organizations, we’re proud to create moments that make a difference—both in and out of the ring.
Applications are closed for the 2025 season.
If you’re interested in future opportunities, please email events@traversecityhorseshows.com with the subject line: Charity Ticket Program Interest
Join Us in Making an Impact
Traverse City Horse Shows (TCHS) proudly dedicates 100% of general admission ticket sales to local nonprofits. Through our Charity Ticket Program, selected organizations will have the opportunity to engage with thousands of attendees, raise awareness, and generate vital support for their mission.
Your Participation at TCHS
Selected nonprofits will be assigned a specific week to connect with attendees and showcase their mission. To maximize support, organizations are encouraged to actively promote ticket sales throughout the entire 12-week season.
During your assigned week, you will receive:
Fundraising Opportunity
Funds raised will be distributed based on ticket sales during each nonprofit’s assigned week, as well as their overall efforts to drive ticket sales throughout the season. Our goal is to reward participation and maximize community impact. Online ticket buyers will have the option to select their preferred nonprofit at checkout.
TCHS will provide marketing support, including promotional materials and a custom tracking link, to help nonprofits maximize their fundraising efforts throughout the season.
Season-End Celebration
All 2025 participating nonprofits will be invited to a special recognition ceremony during the final Grand Prix on September 21. A check presentation and photo opportunity with nonprofit representatives will highlight the total funds raised throughout the season.
How to Get Involved
Apply Now! Submitting an application does not guarantee selection—we’re limited to 12 a year. Organizations selected will be notified by mid-to-late February. Selected nonprofits are expected to actively promote ticket sales and engage their communities throughout the season. If you’re not selected, we encourage you to think of creative ways we may contribute with an in-kind donation.
Important Event Information
Further details will be provided upon selection.
Questions? For more details about Flintfields Horse Park, visit Your Visit to Flintfields Horse Park or contact Gary Howe at gary@traversecityhorseshows.com.
