Charity Ticket Program Charity Ticket Program - Support Local Non-Profits in Northern Michigan

Traverse City Horse Shows (TCHS) proudly dedicates 100% of its general admission ticket sales to local non-profits, fostering community partnerships and introducing new audiences to elite equestrian sport. Our Charity Ticket Program shines a spotlight on the organizations that serve Northern Michigan, focusing on youth, families, health, the environment, and community building.

In 2024, TCHS was honored to partner with a diverse group of local non-profits through our Charity Ticket Program, including

Northern Michigan Mountain Bike Association (6/9)
Paddle Antrim (6/15 & 16)
Child and Family Services of Northwestern Michigan (6/22 & 23)
A Kid Again (7/7)
Books from Birth and Dolly Parton’s Imagination Library—GTR (7/14)
Peace Ranch (7/21)

Food Rescue Northwest Michigan (7/27 & 28)
Traverse Bay Pony Club (8/3 & 4)
Generations Ahead (8/11)
Botanic Garden at the Historic Barns (9/8)
Crooked Tree Art Center (9/15)
Accelerate the Care (9/21 & 22)

Together, we amplify our commitment to enhancing both equestrian sport and the broader community.

Interested in making an impact? Sign up below to be the first to know when applications open for our 2025 Charity Ticket Program. Although applications for the 2024 season are closed, we’ll reach out when the next process begins in January 2025.

Traverse City Horse Shows (TCHS) is proud to give back through our Charity Ticket Program, which donates 100% of general admission ticket revenue from weekly Grand Prix events to local nonprofits. In 2023, this initiative raised $37,000, which increased to $46,000 in 2024. Our mission is to promote equestrian sport, unite diverse audiences, and support causes impacting youth, families, health, the environment, animals, and the community.

Encourage your favorite nonprofit to apply! The 2025 application period runs from January 16 to February 10.

TCHS Charity Ticket Program Application for 2025

We’re honored to partner with organizations that make a difference in Northern Michigan. Whether new to the program or a returning participant, we value your time and appreciate your interest. For returning nonprofits, please complete only sections marked with an asterisk (*).

1. Organization Name*

2. Operating Location (i.e., counties, cities, region) *

3. Website URL *

4. Primary Contact Name *

5. Primary Contact Email *

6. Mission & Impact: Briefly describe your mission and how you support the Northern Michigan community.

7. Promotional Plan: How will your organization help promote ticket sales (e.g., social media, email lists)? *

8. Event Strategy: How will your organization engage attendees or enhance the event experience (e.g., hosting an activity)? *

9. Preferred Event Dates: List your top three preferred dates. Note: Most Grand Prix events are on Sundays, with occasional ticketed Saturday events. *

10. Event Experience: Share your organization's past involvement with the Charity Ticket Program, including years and notable outcomes. If your organization hasn’t participated, tell us about your team's experiences attending Traverse City Horse Shows and what stood out. *

11. Additional Comments: Is there anything else we should know?

Quick Program Guide for Nonprofit Partners

Creating a Memorable Partnership

We’ll work with you to promote your event, providing collateral to share with your community, a tracking link for tickets, and co-hosting a Facebook event page. Rally your supporters to maximize impact and visibility!

Please note: Applying does not guarantee selection. We receive dozens of applications for limited spots. Selected organizations will be notified by late February, and if slots remain available, additional notifications will continue into March.

Event Day Highlights

Set Up: Arrive at least two hours before the event. We’ll provide a promotional table, chairs, and power at the Cabana Coast Club.
VIP Experience: Enjoy a reserved table for six in our VIP Club.
Grand Prix Ring Ceremony: Join us for a 10-minute check presentation and photo op after the competition.
Customization: Share ideas to enhance your presence and make the day memorable.

Timing & Scheduling

Grand Prix events typically start at 2 PM on Sundays.
Weekly schedules may vary (Friday or Saturday events are possible).
All events are subject to weather and other adjustments by the sport’s governing bodies.
We’ll do our best to accommodate preferences but cannot guarantee specific dates.

Questions?

For details about the venue, visit Your Visit to Flintfields Horse Park.

Contact Gary Howe at gary@traversecityhorseshows.com with any questions or concerns.

TCHS Charity Ticket Program Application for 2025

Quick Program Guide for Nonprofit Partners

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Lists*