TCHS Charity Program: Connecting Equestrian Sport & Community Giving

Traverse City Horse Shows (TCHS) proudly dedicates 100% of its general admission ticket sales to local non-profits, fostering community partnerships and introducing new audiences to top equestrian sport. Our Charity Ticket Program shines a spotlight on organizations that serve Northern Michigan, focusing on youth, families, health, the environment, and community building.

Through this initiative, TCHS is honored to support a diverse range of local non-profits, contributing to impactful causes across the region. Thanks to the incredible support from our community, we can make a meaningful difference while introducing new audiences to this beautiful sport.

Applications are closed for the 2025 season. To be added to the list for future opportunities, please fill out the form below. 

Join Us in Making an Impact

Traverse City Horse Shows (TCHS) proudly dedicates 100% of general admission ticket sales to local nonprofits. Through our Charity Ticket Program, selected organizations will have the opportunity to engage with thousands of attendees, raise awareness, and generate vital support for their mission.

Your Participation at TCHS

Selected nonprofits will be assigned a specific week to connect with attendees and showcase their mission. To maximize support, organizations are encouraged to actively promote ticket sales throughout the entire 12-week season.

During your assigned week, you will receive:

  • dedicated information table in the Cabana Coast Club.
  • VIP seating for up to six guests.
  • 30-second promotional video played during the event.
  • Special recognition through PA announcements and an in-ring photo opportunity.

 

Fundraising Opportunity

Funds raised will be distributed based on ticket sales during each nonprofit’s assigned week, as well as their overall efforts to drive ticket sales throughout the season. Our goal is to reward participation and maximize community impact. Online ticket buyers will have the option to select their preferred nonprofit at checkout.

TCHS will provide marketing support, including promotional materials and a custom tracking link, to help nonprofits maximize their fundraising efforts throughout the season.

Season-End Celebration

All 2025 participating nonprofits will be invited to a special recognition ceremony during the final Grand Prix on September 21. A check presentation and photo opportunity with nonprofit representatives will highlight the total funds raised throughout the season.

How to Get Involved

Apply Now! Submitting an application does not guarantee selection—we’re limited to 12 a year. Organizations selected will be notified by mid-to-late February. Selected nonprofits are expected to actively promote ticket sales and engage their communities throughout the season. If you’re not selected, we encourage you to think of creative ways we may contribute with an in-kind donation

Important Event Information

  • Grand Prix events typically begin at 2 pm on Sundays.
  • Additional ticketed events include Friday, July 25, and three Saturdays: June 12, August 2, and August 9.
  • Event schedules are subject to change based on weather and other factors.

 

Further details will be provided upon selection.

Questions? For more details about Flintfields Horse Park, visit Your Visit to Flintfields Horse Park or contact Gary Howe at gary@traversecityhorseshows.com.