VENDOR OPPORTUNITIES

Showcase Your Brand at Traverse City Horse Shows

Over 13 incredible weeks, Traverse City Horse Shows attracts more than 60,000 attendees—a highly engaged, affluent audience eager to explore premium products and services. Whether you offer luxury goods, artisan creations, or equestrian essentials, this is your chance to connect with a passionate community in an exceptional setting

Why Partner with Traverse City Horse Shows?

🎯Targeted Exposure—Connect with equestrian enthusiasts and lifestyle consumers who value quality and sophistication.

📈 Broad Reach—Engage with weekly audiences of over 3,000 attendees, maximizing your brand’s reach and impact.

💬 Engaged Community—Be part of a unique network where equestrian passion meets business opportunity. Build relationships with customers and fellow vendors in an environment designed for success.

Reserve Your Space Today

Spaces are limited—don’t miss the chance to showcase your brand at one of the summer’s premier equestrian events.

Contact us at vendor@traversecityhorseshows.com for details or to reserve your spot today.

Ready to join us?

Visit our vendors on Vendors Row, open Wednesday–Sunday at the entrance to the showgrounds. Explore a diverse array of products and services tailored to the equestrian lifestyle. 

Lifestyle Vendors

Andrew Ryback Photography

Premier horse show photography company and official photographer at Flintfields Horse Park.

Apex Performance Chiropractic

Keeping your Performance, Health, Resiliency & Strength at the Top!

Dandy Products

Visit them for brushes, hoof picks, mane and tail products, and other grooming items for horses.

Equestrian Team Apparel

Find embroidered apparel, jackets, shirts and accessories for teams, stables and clubs.

Equis

A boutique shopping experience for the discerning equestrian with luxury brands.

Fab Finds by Sarah

Shop a meticulously curated selection of high-end clothing, accessories, & more!

Hermes

High-quality saddles, riding gear, and equestrian accessories.

Human Touch

Human Touch wellness solutions help you feel, perform, and live your best.

Hunt Ltd

Creating an experience that feels like you are just shopping with friends: personal and comfortable.

Karina Brez Jewlery

Fine jewelry and bespoke designs inspired by the beauty and grace of equestrian culture.

La Enovese Designs

Jewelry for everyday.

Quail Hollow Tack

Providing shoppers with outstanding customer service and quality products.

Sofie’s Boutique

Boutique store.

The Classic Equestrian

Hand selected English riding apparel and tack to accommodate every level of riding.

The Surrey

Sustainable equestrian brand.

At Tony Hanley mobile shop you will find all your products for the equestrian sport.
Clothing boutique.
Voltaire Design offers high-end custom-made riding saddles.
Wandermust

Fab Finds by Sarah

Shop a meticulously curated selection of high-end clothing, accessories, jewelry and leather goods.

Food Vendors

Cassandra Coffee 
Magdalenas
TC Queen
TC Queen II

Sponsor Vendors

Equine health and nutrition.
“Walgreens for horses.”

LIM Group is a leading international group of saddlers, recognized for their expertise

Mobile and online boutique provideing blend of Timeless Equestrian Style and the latest in Equestrian Sport Innovations.
Personalized Products
 Unique, elegant and functional gear. 

Ringside MD

Healthcare that will change the way you SHOW.

Personalized Products