Step into a world where opportunity meets sophistication at Traverse City Horse Shows. Over 13 weeks, our premier equestrian events draw more than 60,000 attendees, presenting an exceptional platform to showcase your products and services. Catering to an affluent audience of equestrian enthusiasts and local spectators, TCHS offers a vibrant stage for your brand.

Contact for Vendor Details: vendor@traversecityhorseshows.com


  • Targeted Exposure: Gain invaluable access to an affluent demographic, perfect for brands in the high-end lifestyle and specialized market sectors.
  • Broad Reach: Connect with over 3,000 visitors weekly, significantly enhancing your brand visibility and driving sales.
  • Engaged Community: Be part of an energetic atmosphere where passion for equestrian sports meets the grace of its followers, fostering meaningful relationships with both customers and fellow vendors.


Elevate your brand in the heart of the equestrian world. For information on booth availability, pricing, and how to apply, please reach out to us at vendor@traversecityhorseshows.com or submit your application now to not miss this exclusive opportunity to grow with and contribute to our dynamic community.

Visit our vendors on Vendors Row, open Wednesday–Sunday at the entrance to the showgrounds. Explore a diverse array of products and services tailored to the equestrian lifestyle. 

Lifestyle Vendors

Andrew Ryback Photography

Premier horse show photography company and official photographer at Flintfields Horse Park.

Apex Performance Chiropractic

Keeping your Performance, Health, Resiliency & Strength at the Top!

Dandy Products

Visit them for brushes, hoof picks, mane and tail products, and other grooming items for horses.

Equestrian Team Apparel

Find embroidered apparel, jackets, shirts and accessories for teams, stables and clubs.


A boutique shopping experience for the discerning equestrian with luxury brands.

Fab Finds by Sarah

Shop a meticulously curated selection of high-end clothing, accessories, & more!


High-quality saddles, riding gear, and equestrian accessories.

Human Touch

Human Touch wellness solutions help you feel, perform, and live your best.

Hunt Ltd

Creating an experience that feels like you are just shopping with friends: personal and comfortable.

Karina Brez Jewlery

Fine jewelry and bespoke designs inspired by the beauty and grace of equestrian culture.

La Enovese Designs

Jewelry for everyday.

Quail Hollow Tack

Providing shoppers with outstanding customer service and quality products.

Sofie’s Boutique

Boutique store.

The Classic Equestrian

Hand selected English riding apparel and tack to accommodate every level of riding.

The Surrey

Sustainable equestrian brand.

At Tony Hanley mobile shop you will find all your products for the equestrian sport.
Clothing boutique.
Voltaire Design offers high-end custom-made riding saddles.

Fab Finds by Sarah

Shop a meticulously curated selection of high-end clothing, accessories, jewelry and leather goods.

Food Vendors

Cassandra Coffee 
TC Queen
TC Queen II

Sponsor Vendors

Equine health and nutrition.
“Walgreens for horses.”

LIM Group is a leading international group of saddlers, recognized for their expertise

Mobile and online boutique provideing blend of Timeless Equestrian Style and the latest in Equestrian Sport Innovations.
Personalized Products
 Unique, elegant and functional gear. 

Ringside MD

Healthcare that will change the way you SHOW.

Personalized Products