Gary Howe Joins Traverse City Horse Shows as New Marketing and Communications Manager

Bringing a fresh approach to boost local engagement and expansion in Northern Michigan

Traverse City, MI — Traverse City Horse Shows (TCHS) is proud to announce Gary Howe as their new Marketing and Communications Manager. As TCHS prepares for its ninth summer season, the organization aims to boost local engagement, showcase summer equestrian events at Flintfields Horse Park, and expand outreach efforts to attract more equestrian enthusiasts and visitors to Northern Michigan.

Howe will work closely with event organizers and community partners to effectively promote TCHS to equestrian enthusiasts, local businesses, and the broader Northern Michigan community. His responsibilities will include media relations, social media campaigns and email marketing.

Previously, Howe worked as Norte Youth Cycling’s Advocacy and Communications Director, where he demonstrated his expertise and creativity in leading community partner and communication efforts. He also has experience as a freelance photojournalist and over a decade of involvement in local government. Although new to equestrian events, Howe is eager to apply his expertise and creativity to promote TCHS’s strong community impact, which includes millions in prize money, world-renowned competitions such as the American Gold Cup, and a $130 million regional economic boost.

“We are delighted to welcome Gary to the TCHS team. His vast experience and commitment to community engagement make him an exceptional addition to our organization. We look forward to the fresh perspective he’ll bring to help us show off equestrian events and Northern Michigan,” said Matt Morrissey, Traverse City Horse Shows Managing Partner.
Audra Jackson, TCHS’s Director of Community Relations, is also excited to welcome Howe to the team. “Gary brings a wealth of experience to the team. I’m confident that his addition will not only strengthen our marketing and communications efforts, but also enhance our community relations. We are thrilled to have him on board and look forward to working together to make this season a success,” said Jackson.

Together, Jackson and Howe will focus on fostering strong relationships within the Traverse City community, helping to raise awareness and deepen TCHS’s ties with residents, local businesses, and equestrian enthusiasts in Northern Michigan. Athletes and visitors to TCHS represent 46 states and 28 countries, including the United States, Canada, Mexico, and several European nations. “I’m excited to collaborate with the team, showcasing the thrill of the sport and exciting experiences for die-hard equestrians and novices alike,” said Howe. “I encourage everyone to come out this summer and support our local charity program, where each week, a different charity benefits from ticket sales.”

Over the past eight years, TCHS has been dedicated to bringing world-class athletes and entertainment to Traverse City. The season begins on June 7 with the Traverse City Spring Horse Show, presented by Turtle Creek Casino & Hotel, followed by twelve weeks of FEI and national-level jumpers, hunters, and equitation competitions. In addition, TCHS attracts Olympic athletes, top trainers, professionals, and amateur and junior riders from around the globe.

Significant investments in Flintfields Horse Park have led to improvements in infrastructure and amenities, enabling TCHS to offer exceptional hospitality and entertainment. These include a VIP Club, casual ringside bars, lounge areas, and special events such as meet-and-greets with Olympic athletes, interactive equestrian demonstrations, and family-friendly activities that create unforgettable experiences for guests.

Don’t miss out on the excitement this summer at TCHS!

Visit for event schedules, ticket information, and more. Also, please stay connected with TCHS by following us on FacebookInstagram and TikTok for the latest updates and news

Contact: Gary Howe, Traverse City Horse Shows, 231-883-5121,