TCHS Charity Ticket Program

Where Sport Meets Purpose

At Traverse City Horse Shows, we believe equestrian sport should serve something greater. That’s why 100% of general admission ticket sales are donated directly to local nonprofits through our Charity Ticket Program.

Each week, we partner with a different organization—spotlighting their mission, raising funds, and building meaningful connections between our sport and the region that makes it possible. In 2025, the program contributed $55,505 to local causes—thanks to thousands of spectators and 14 incredible nonprofit partners.

From youth empowerment to environmental conservation, the organizations we support reflect what matters most in Northern Michigan.

2025 Charity Ticket Program Partners

Interested in 2026?

Applications for the next Charity Ticket Program will open in early January. If your organization is interested in participating, we welcome your early outreach.

Contact us at events@traversecityhorseshows.com

Subject line: Charity Ticket Program Interest

1. Organization Name*

2. Operating Location (i.e., counties, cities, region) *

3. Website URL *

4. Primary Contact Name *

5. Primary Contact Email *

6. Promotional Plan: How will your organization help promote ticket sales (e.g., social media, email)? *

7. Event Strategy: How will your organization engage attendees or enhance the event experience (e.g., Onsite Activities)? *

8. Preferred Weekend Dates: List your top three preferred dates. Note: Most Grand Prix events are on Sundays, with occasional ticketed Saturday events. Series Dates: June 4–June 22, July 2–August 10, and September 3–21.*

9. Briefly describe your mission and any past experiences with TCHS or Flintfields Horse Park.*

10. Additional Comments: Is there anything else we should know?

Join Us in Making an Impact

Traverse City Horse Shows (TCHS) proudly dedicates 100% of general admission ticket sales to local nonprofits. Through our Charity Ticket Program, selected organizations will have the opportunity to engage with thousands of attendees, raise awareness, and generate vital support for their mission.

Your Participation at TCHS

Selected nonprofits will be assigned a specific week to connect with attendees and showcase their mission. To maximize support, organizations are encouraged to actively promote ticket sales throughout the entire 12-week season.

During your assigned week, you will receive:

A dedicated information table in the Cabana Coast Club.
VIP seating for up to six guests.
A 30-second promotional video played during the event.
Special recognition through PA announcements and an in-ring photo opportunity.

Fundraising Opportunity

Funds raised will be distributed based on ticket sales during each nonprofit’s assigned week, as well as their overall efforts to drive ticket sales throughout the season. Our goal is to reward participation and maximize community impact. Online ticket buyers will have the option to select their preferred nonprofit at checkout.

TCHS will provide marketing support, including promotional materials and a custom tracking link, to help nonprofits maximize their fundraising efforts throughout the season.

Season-End Celebration

All 2025 participating nonprofits will be invited to a special recognition ceremony during the final Grand Prix on September 21. A check presentation and photo opportunity with nonprofit representatives will highlight the total funds raised throughout the season.

How to Get Involved

Apply Now! Submitting an application does not guarantee selection—we’re limited to 12 a year. Organizations selected will be notified by mid-to-late February. Selected nonprofits are expected to actively promote ticket sales and engage their communities throughout the season. If you’re not selected, we encourage you to think of creative ways we may contribute with an in-kind donation.

Important Event Information

Grand Prix events typically begin at 2 pm on Sundays.
Additional ticketed events include Friday, July 25, and three Saturdays: June 12, August 2, and August 9.
Event schedules are subject to change based on weather and other factors.

Further details will be provided upon selection.

Questions? For more details about Flintfields Horse Park, visit Your Visit to Flintfields Horse Park or contact Gary Howe at gary@traversecityhorseshows.com.